SEO for Therapists & Counselors
Feeling Invisible to Potential Clients?
Despite the vital services you offer as a counselor, you might find that your practice’s visibility on search engines leaves something to be desired. This can be a significant barrier to connecting with potential clients in need.
Understanding SEO isn’t why you got into private practice, yet it’s essential for reaching potential clients today.
With search engine algorithms constantly evolving, AI entering the mainstream, and competition intensifying, the task of improving your online presence can feel overwhelming.
While an effective website is a crucial first step for any practice, a website alone isn’t enough if you’re invisible to those looking for you.
Therapist SEO is Local SEO
Whether you operate using an in-person, hybrid, or virtual private practice model, you likely serve a specific geographic area.
Today, over half of online searches for a specialist or health concern end with “near me.”
If your website and other online properties aren’t sending the right signals to Google and your target audience that you operate in their area, you have a slim chance of showing up in those searches.
The use of Google Maps to find care has increased 1.25x YoY.
Crucially, these local searches are much more likely to convert. Over three-fourths of people who conduct a local search on their smartphone visit a physical place within 24 hours, and over a quarter of those searches result in a purchase.
Keys to Effective Local SEO for Therapists
SEO Services at New Leaf Digital
Strategy Roadmap
We identify growth opportunities and set clear, actionable steps to enhance online visibility and attract more clients. It’s a comprehensive approach designed to meet your specific needs.
Keyword Research
Keyword research guides you to find your true north. We find the words and phrases people use when looking for your services to ensure your website speaks to the needs of your potential clients.
Technical SEO
Technical SEO is your website’s backbone. It makes sure your website is easy for search engines to understand and index. We provide a well-optimized foundation to improve search rankings and user experience and attract organic traffic.
Content Writing
Effective content provides helpful insights to build trust with your visitors and signal to Google that you’re a credible source of information. We offer detailed templates to spark inspiration and Done-For-You writing services when you need them.
On-Page SEO
We optimize all key pages on your site using the right keywords in your content, structuring your posts with headings, and optimizing your images. Effective on-page SEO is like a magnet for search engine crawlers and potential clients.
Local SEO
Showing up in Google’s “map pack” can be a huge win for your practice. We can optimize and update your Google My Business profile to ensure it consistently appears for local searchers.
Off-Page SEO
Off-page SEO involves activities outside your website that improve your reputation and authority, including backlinks from reputable sites and online reviews. We can provide strategy and best practices to jumpstart your outreach.
Monthly SEO
We can consistently update and refine your SEO strategy in response to outside changes and your own website’s performance. Think of it as a regular health check-up to ensure your website continues to perform well and attract more clients over time.